🔗 Share this article This Limited-Edition Pikachu Promo Seeks to Curb the Influence On Speculators Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. Pokémon's creators and London's Natural History Museum are opening a pop-up shop stocked with exclusive merchandise. Fans can look forward to offerings including plush toys, art prints, and writing supplies all inspired by the institution's theme. For collectors, though, will be a limited-edition Pikachu card, given as a free bonus at the pop-up. The store will operate from on-site at the museum and its web counterpart from January 26 to April 19. The Book That Inspires the Partnership Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited tome filled with stunning artwork that show Pokémon in their wild environments. It's essentially is the kind of research a Pokémon Professor might publish once trainers provide field notes, or what Charles Darwin could have sketched had the Galapagos were populated by flying-types rather than birds. Part of the charm lies in the book's scholarly treatment, treating Pokémon as worthy of subject for study. Writer Yoshinari Yonehara and artist Chihiro Kinoshita both hold PhDs in ecology and behavioral science. What Makes This Promo Card Different It is common for The Pokémon Company to release promos for major tournaments and crossover partnerships. A lot such collector items typically highlight the iconic mouse Pokémon that acts as the series face. The factor setting this latest promotion apart however, is the unusually large dimensions. Although exact measurements were not publicly disclosed, its distribution will certainly be strictly limited, and customers limited to only a single card per purchase. Limiting Speculator Activity Per a company statement, a portion of the pop-up items will also be sold outside the institution itself. However, broader availability is slated for select retailers within the UK. Critically, fans cannot acquire this promo through the official web shop. While speculator demand is a given, the setup suggests they're going to have trouble stockpiling large numbers this time around. For those unable to attend, there is the upcoming fossil-themed display headed to the Windy City later this year. "Every penny from purchases made in the museum store and from its online store, which covers Pokémon products, go toward the Natural History Museum’s charitable mission. That encompasses the research of hundreds of researchers who are conducting studies and finding answers to the planetary emergency," it notes.