The platform is rolling out a new feature that permits them to reduce the volume of AI-made videos appearing in their timelines. This initiative comes as the company revealed that it now features over 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global launch. This advancement aligns with a increase in AI content, fueled by new AI video creators.
AI Proliferation Online
Studies have shown that approximately a tenth of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A large amount of this content is considered “AI slop”, a term for substandard, factory-style content that is typically absurd or surreal.
“We know from our community that a lot of users like content created using AI tools, from digital art to informative clips, and we intend to provide users the ability to increase or decrease of that, according to their own choices,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are currently over a billion videos on its app labeled as AI-generated. Collectively, more than 100 million pieces of content are added to the platform each day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be able to decrease or raise the amount of AI content they view by using the topic control setting in the platform and selecting the AI content topic. Further subjects that are already be adjusted under the setting include news, style, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines require content makers to label convincing AI-generated content, and it forbids dangerous deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.
Additionally, the app will henceforth apply an “AI-made” label to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This measure is designed to stop users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is also launching a $2 million awareness program for specialists and organizations to develop educational content about ethical AI use. This initiative will assist charitable organizations dedicated to training coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, during controversy over proposals to make redundant hundreds of safety staff in the UK. TikTok is expected to eliminate 439 jobs in its content moderation division in London, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most graphic content ahead of it is viewed by humans. TikTok announced a notable drop in disturbing and violent content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”
